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As a coaching team we have a over 20 years of experience developing players from beginners through to representative players. We work at venues all around London, currently working at the MCC Academy at Lord's, Ealing Cricket Club, Latymer Upper School, Inner London Borough Cricket, and Middlesex Cricket Board.
James Williams - Owner and Head Coach
James Williams - Owner and Head Coach
ICC level 3 coach ECB Club Coach, ECBCA member,
James has 25 years of coaching experience and has developed a coaching philosophy which allows all students to uncover their potential. He has worked for many years in the Middlesex performance pathway. Head coach at 2 Middlesex League Clubs and has coached around the world.
Joe Moore - Director and Head Coach
Joe Moore - Director and Head Coach
ECB level 2 coach ECBCA member
Joe Moore has been coaching cricket since 2009. From 8-year-olds taking their first steps in batting, all the way to elite professional cricketers. His primary specialism is batting, but he has a deep interest and extensive experience in fast bowling and spin bowling too.
Joe's coaching is built around the movement patterns that the world's truly great batsmen actually use. Patterns that conventional coaching has never formally taught or named. Where traditional coaching tends to fit players into a single rigid model, Joe does the opposite. He follows a constraints-led ecological approach that gives players a wider range of options, letting them discover what works for them rather than being forced into a prescribed technique. The result is coaching that feels freer and more fun, and where progress tends to happen faster than parents or players expect.
At professional level, Joe has worked extensively with Daniel Bell-Drummond (Kent captain and three seasons at London Spirit), Grant Stewart, Harry Finch, and Ekansh Singh — who played for both Kent and England Under-19, scoring a century against India U19 in 2025. In 2025 he delivered an 8-day pre-season white-ball camp for the full Kent 1st XI squad. He has also worked with players including Sam Billings and John Simpson (captain of Sussex), among others. Two of the batsmen he currently coaches represented their countries at the February 2026 T20 World Cup in India.
Michael Payne - Coach
Michael Payne - Coach
ECB level 3 coach ECBCA member
Michael has been coaching for many years now and has experienced coaching at all levels. As a former MCC young cricketer and current Buckinghamshire captain, his experience at the higher echalons of the game is invaluable for those who students who which to travel the path to professional cricket.
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